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Some people believe that more is better when it comes to designing websites. Websites are getting flashier, busier and more animated as technology and design become more sophisticated. But do you really need all of the flash and glitz to have an excellent website?
Have beautiful images, animation and fancier options to a website can increase your views and lengthen your audience’s visits to your site but it’s not a necessity. However there are a few key elements that you must have on your website.
Clear navigation
The navigation bar is one of the most important parts of a website. It needs to be easy to identify and easy to use. Navigations also need to be clear and simple so you don’t overwhelm and confuse your visitors. Clear navigation will help your visitors find what they are looking for conveniently and quickly.
Contact Us
A contact form can appear on its own page or on the homepage but like the navigation bar, it should be clear and easy to find. It’s especially important if you are a brick and mortar business with a storefront. You want your contact information, like a phone number or physical address or hours of operation to be clear for your customers to find.
About Page
Every business, blogger or website owner should have a place on their website that explains who they are what they do. It can outline your company’s history, any special awards or features or what the site is about in general. The About Page is an excellent place to show off your personality and create trust between you and your visitors.
Call To Actions
Often times, your visitors are looking to take action on your website. This could be to make an order, find a menu, sign up for an email list or contact you. Whatever it is, you will want some places on your site that calls your visitor to action. Pick one or a few actions that you think your audience will be taking when they reach your site and emphasize them on your homepage as calls to action to make it easy and clear for your audience!
Great Images
People like beautiful imagery. Powerful images can can spark your visitors interests and keep them on your website. People love visuals and having beautiful custom images of your products, team or business will strengthen your brand and create interest for your services.
There are many components to an excellent website but these five should be a the top of your list when you are designing or redesigning your website. These details can enhance the strength of your website and can help it be a powerful selling and branding tool for your business.
If you are interested in a building a website or redesigning your current website, please view our portfolio and contact us to see how we can help you create a stunning site that will impress your audience!
