If you’re a small business owner and a parent, chances are you’ve signed up for at least one email marketing tool, told yourself you’d “start using it soon,” and then… nothing.
The guilt is real. The email list is sitting there. Meanwhile, marketing gurus keep yelling:
- “Send weekly newsletters!”
- “Write value-packed emails every day!”
- “Nurture your list like your life depends on it!”
You don’t have time for any of that. But you do want to stay in touch with your customers, build trust, and make sales.
Good news: You can do all that with just 1–2 emails per month—and a few automations that run in the background.
Step 1: Automate a Welcome Sequence
Most subscribers sign up and then never hear from you again. Fix that once with a simple welcome sequence:
- Email 1: A warm welcome + your freebie or offer
- Email 2: A short intro to who you are and how you help
- Email 3: A light invitation to connect, book, or shop
Set it up once, and it runs for every new subscriber—no effort needed after that.
Step 2: Send 1–2 Emails a Month
Instead of trying to write daily emails, focus on sending one or two helpful messages a month. Rotate between:
- One quick tip or FAQ
- A behind-the-scenes update
- A special offer or booking reminder
Keep it simple, useful, and direct.
Step 3: Use Tools That Make It Easy
You don’t need fancy software. Just a tool that works for you:
- Mailchimp – great for beginners
- ConvertKit – clean and powerful
- Flodesk – easy and beautifully designed
- MailerLite – affordable and intuitive
These tools offer templates, automations, and analytics—so you can write less and still stay connected.
Parent-Friendly Example
Nathan, a dad with a landscaping business, had collected emails but never used them. We helped him:
- Write a 3-part welcome sequence
- Create two reusable email templates
- Schedule everything 30 days in advance
Now, he books 5–10 extra jobs a month—just from email.
You Don’t Have to Be a Marketer to Make Email Work
All you need is:
- A short welcome sequence
- 1–2 helpful emails a month
- An email tool that fits your style
Still feel like too much? We can help.
Need Help Getting Set Up?
At HeartCore Growth, we help small business parents:
- Set up automated welcome emails
- Write clear, non-cringey content
- Create monthly email strategies that run on autopilot
Let us help you turn subscribers into paying clients. Contact us at (631) 637-2772 or success@heartcoregrowth.com.
People Also Ask
- What’s the easiest way to start email marketing for a small business?
Start with one email tool and create a welcome sequence for new subscribers. Then send one helpful email a month. - How often should I email my list?
One or two emails per month is a great starting point for staying in touch without overwhelming your audience. - What kind of emails should I send?
Tips, answers to common questions, behind-the-scenes updates, or reminders to book or shop all work well. - Do I need a big list for email marketing to work?
No. Even a small list can generate leads and sales if your emails are helpful and consistent.
