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Content is king in the digital world. It’s important to have fresh content for your website and social media pages for SEO purpose and engagement. Having fresh and fun content on your website, blog or social media page will help keep your business at the top of mind with your clients or customers and help you get found through search engines. But many small businesses and entrepreneurs struggle with coming up with content and staying consistent.
We compiled nine different content ideas that you can build on to keep your content fresh, exciting and entertaining for your visitors!
Specials & Sales
Your sales and specials are some of the best content to post on your website, blog and social media sites! Your followers will love being the first to know about your new discounts or specials!
Products
Spotlight your products or services! The best way to show off your products or services is to switch them up and keep them fresh and exciting. If you have new items or items that are only available for a limited time, those are perfect to post!
In-store events
Just because your visitors are finding you online, doesn’t mean they can’t become in-person customers! If you hold special events or partake in any events, like conference, trade shows or local festivals, post about them on your websites, blog and social sites to let your customers know they should stop by. Also, posting pictures from events makes for great content!
Seasonal news
Use the season calendar to tie into your content. Show off your holiday decor, let you clients know any special hours or offers or weather-related news. Use holidays to create specials or sales so you can post about both!
Employee features
Your visitors wold love to hear about your team members and it will help your team members feel more in the loop with your news. Have a monthly spotlight on team members or let your team members post your content for the day, from their perspective. It gives a deeper look into you business and creates more trust between you and your customers
Behind the scenes content
Customers love behind the scenes secrets. Give them a look into your stock rooms, kitchens, or planning sessions!
Sneak peaks
Let your customers in on some upcoming specials, products, sales or announcements with sneak peaks! You want your website visitors, blog subscribers and social media followers to feel like they are a part of a fun club so they can feel more loyal and attached to your business. Sneak peaks is a great way to peak interest and make your clients feel more on the same team as you and your business!
Contests and Giveaways
Contests and giveaways are a great way to increase engagement and visits because they are interactive and fun for your visitors. Adding an element of competition and reward can take your content a long way in the online world.
Customer or client stories
Why not show off your visitors, clients, customers and followers in your content? Ask your customers to share their stories, reviews, pictures and testimonials for your content. It strengthens your social proof, which is extremely powerful form of advertising!
Use these content ideas to start adding new content to your website often! New content will help your website remain interesting, new and help you stay relevant in search results!
