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Looking for a cost effective, time effective strategy for growing your business online? Email marketing is your answer. Popular long before the age of social media and video, email marketing is a tested and tried tactic in the online world. In a study by MarketingSherpa last year, 91% of adults surveyed said they like to receive promotional emails from companies they do business with.
Here are some tips for making the most of your email marketing strategy.
Use all of your touch points to grow subscribers.
You want to leverage all of your online marketing efforts to help grow your email list so that you are reaching them directly through email marketing. Add a sign up box to your website and your social media channels. Regularly invite your social media followers to subscribe to your emails and have a sign up list in person to collect your emails.
Format your emails for all devices.
Almost two-thirds of all emails are opened on mobile devices. Much like your website, it’s essential that your emails are formatted to be easily read and enjoyed on mobile devices.
Use call to actions.
Use your emails to generate actions. Include calls to actions in your emails, such as asking your businesses to call, visit or purchase. This way you’ll be able to track your efforts to determine your ROI.
Be consistent.
The key to an excellent email marketing strategy that brings in sales is to be consistent in your content. Determine a regular posting schedule and send great content on a regular basis so your customers get used to seeing you in their inbox. Just be sure to not overdo it and spend too many emails which will be an instant turn off for any subscriber.
Make it easy to unsubscribe and be compliant with privacy laws.
Ensure that you are compliant with any privacy policies when it comes to collecting email addresses and communicate it to your subscribers when they sign up and when they receive your emails. To avoid being marked as spam, make sure you have an unsubscribe button on every email that you send.
Content is still king.
Spend time creating a powerful content strategy for your email marketing. No matter how often you want to send emails, where your subscribers or coming from or what business you are in, you want your content to be valuable and interesting to your subscribers to they continue to subscribe and open your emails.
