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Live streaming has hit the marketing world full force and the experts are predicting that it will only increase in its popularity and its marketing power. You might be wondering what is live streaming and how can it help your business?
Live streaming apps allow users to live stream videos to their audiences. They are available on apps like Periscope, Meerkat, Blab and, now, Facebook. They allow people, influencers and brands to do live broadcasts and interact with their audiences as they broadcast.
This past month Facebook rolled out it’s Facebook Live tool to every business page. Previously it was limited to celebrities, journalists and verified pages but now anyone with a business page can live stream to their audience. This allows you to do a live video while your audience comments and interacts with you. The availability on a massive platform that many small businesses are already on will be a big shift for live streaming.
Imagine being able to demonstrate a brand new product to your audience and answer their questions and get to hear how they really feel in the moment. Imagine being able to do live market research and get to know your audience while they get to know you through video. That’s the power of live streaming.
Live stream has the potential to become a powerful tool in marketing strategies because it blends some of the top marketing trends today: social media, real-time marketing, customer engagement and video.
Celebrities, journalists, sports stations, new stations and entrepreneurs have begun to experiment with using live stream. Live streaming is being used for interviews, behind the scenes content, live tours and sneak peaks.
The best way to get started with live streaming is to just try it and experiment with it. View it as an excellent way to build rapport with your audience and build your brand.
To get started with live streaming, you can download the Periscope or Meerkat apps, sign up for Blab or update the Facebook for Pages app to get the live stream tool.
