Online video is one of the hottest trends in digital marketing right now and the statistics indicate that it will continue to grow over the next few years. Right now, YouTube receives more than one billion unique visitors every month and according to Cisco, video will account for 69% of all consumer internet traffic by 2017.
Videos can be used on your website, in social media or sent out in an email. They help spice up your content, launch new promotions, double as online advertising and drive more traffic to your website. If it’s not already, video should be a part of your social media and marketing strategies.
Video can seem extremely daunting if you have never used it before as a marketing technique but don’t get caught up in thinking that you need to create a major motion picture length film. With the rise of video in social media, short videos have become very popular and there are plenty of apps and tools that can help you create excellent videos at a low cost.
Here are some of ideas to get you started with videos:
How To videos
- This is a great way to show off how to use your products or demonstrate your thought leadership and industry knowledge
Product launches
- What better way to attract attention to a new product or service than by showing it off in a video?
Behind the scenes
- Behind the scenes videos are a great way to express your personality and have a little fun with your marketing and followers love anything that gives sneak peaks or inside looks!
Interviews
- This is another way to introduce your team or provide thought leadership. Interview your team, CEO or even your customers for some testimonials
Showcase an event
- Whether it’s a customer appreciation night, trade show or special event, a video montage of the event or just some clips can really grab your audience’s attention about what’s going on in your business.
Here are some ideas and tools that will help you get started creating and editing videos:
- Macs have built in webcams and iMovie for interviews or how to videos.
- While not always ideal for high quality, many smartphones have video capabilities that can be edited in iMovie
- Flipagram is a fun tool from Instagram and Facebook that allows you to use your images to create short videos
- Hyperlapse is another Instagram tool that will allow you to create time-lapse videos which are perfect for behind the scenes or events
Where to put your videos:
– YouTube is the most popular site for videos and if you add a link to your website, it will help your SEO
- YouTube also always videos to be embedded on your website.
- Instagram, Vine and Facebook are other social media sites that are very popular for video sharing
- Pinterest allows videos to be pinned so including them in your blog or on your website and pinning them to Pinterest will help new potential customers find you.
Videos are a really fun and effective marketing tool if you take the chance to use them. They’re becoming more popular than ever so don’t get left behind and try your hand at video today!
Check out the videos on our YouTube channel here.