According to a recent study, an astounding 97% of consumers search for local businesses online before making a purchase. Having your business display well in Google's search results page can be a huge asset to your business when it comes to getting in front of those consumers and converting them into your customers.
If you ask around, there's always been a lot of mystery and confusion about what it takes to rank your business high in search results. Some companies will tell you they can put your business on top of the results list and then sell you some shady black market services that may work short term, but will get your business penalized in the long run, leaving you with an empty piggy bank and a hard to find website.
The right way to boost your business to the top of the search results is and always has been the same, maintain a high quality website, and BE EVERYWHERE. One of the quickest and easiest ways that you can make sure your business is everywhere is to take advantage of free services provided by Google, like having a Google+ page for your business.
Setting up a Google+ page for your business allows you to:
- Provide your customers with accurate information about your hours, address, and contact info
- Capture and manage reviews about your business
- Build a fan base by posting news and events
- Interact with your customers by sharing and commenting on their activity
- Show your business info in Google Maps and in search results
On top of this, having a Google+ page for your business allows you to take advantage of Google Business View, an interactive 360° tour of your business that will show up in search results, on Google Maps, and you can even embed your virtual tour on your own website and social media.
To setup your own Google+ page for your business, just visit Google's getting started page, or Contact Us and we'll be happy to help you get one setup for your business today.