Conversion Rate Optimization - HeartCore Growth

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Your business is throwing away money.

Do you know what your conversion rate is?

Most people don’t have a clue, that’s where we come in…

So, what's the big deal with Conversion Rates anyway?

We’d argue that your conversion rate is the SINGLE MOST IMPORTANT METRIC for you to understand about your website.

Your conversion rate is a measurement of what percentage of your traffic completed an intended goal, so if 100 people land on your website, and 2 people buy your product, you have a 2% conversion rate.

Simple enough right?

But here's the problem...

If you’re like 80% of website owners you probably have no idea what your current conversion rate is.

You build a website that you liked the look of and then just hoped it worked.

Sounds terrible when you put it that way right?

Then you spent all this time and money working on your social media, your SEO, and your ads to drive traffic to your site because more traffic means more sales right?

WRONG.

Higher Conversion Rate = More Sales

Let us show you an easy example…

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Which bucket do you want?

Both of the buckets below are getting the exact same amount of traffic, but only one of them has been optimized to convert & keep that traffic.

The other one is leaking sales… 😱

So which bucket is your business?

It should be pretty obvious that you want to be the conversion optimized bucket, so you can get and keep as many sales as possible coming into your website.

Sounds pretty straightforward, but there’s a little more to it.

A typical website has about a 2.35% conversion rate, while the top 25% of websites that have been optimized are 5.31% or better!

A less than 2% increase in conversion rate can double your sales

Don’t you want to double your sales from the same traffic?

Of course you do, but how?

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The optimization process, explained

Optimizing a website for conversion rate is an intense undertaking. The process generally involves…

Setting Up Heatmaps & Analytics
A/B Split Testing Landing Pages
Rewriting Copy & Headlines
Optimizing Speed & Performance
Device Specific Responsiveness
Hundreds Of Hours Of Testing

It’s a long term commitment that requires months of dedication.

But the reward is worth it.

...there is some good news though

Yes, properly optimizing your conversion rate can be a tedious and painful process, but the good news is that I’ve already done a majority of the planning for you.

We’ve spent the past 10+ years fine-tuning our conversion rate optimization process into a super detailed 200+ point checklist.

That checklist is how we’re routinely able to get results like this…

Wow that's a cool screenshot but I'm not convinced...

I totally get it. Let’s take a step backwards.

You probably have no idea who I am or why you should listen to me.

My name is Jim Sabellico 👋 and for the past 12 years I’ve been running this digital agency, which has helped hundreds of business owners start and scale their e-commerce brands.

I literally wrote the book on how to build an 8 figure website

But Jim, anyone can write a book these days, show me something else.

No problem I got you.

Take a scroll through some of the years of happy results we’ve gotten for our clients like these…

Let's do a quick recap...

So we covered what conversion rate optimization is, why it’s incredibly important, and why you’re here listening to me.

Now it’s time to do something about it.

If you’re tired of wasting time and money getting traffic to your site but still not happy with the number of sales you’re getting, let’s look at how to fix that.

You’ve got two options…

Do It Yourself

Get access to my 200+ point checklist and follow it step by step to optimize your conversion rate by yourself

$67

Hire A Pro

Engage one on one with me to continually optimize your conversion rate for you over the course of 3 months

$3,700

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Want to tackle it yourself?

You can totally do it, let’s get you the information you need to succeed!

Armed with my 200+ point checklist, you can drill down into every single area of your website’s conversion process.

This Spreadsheet Will Show You All The Secrets

I’ve spent the past 10+ years refining this spreadsheet for my team’s internal use.

It has every single little tip and trick I’ve picked up over the years to squeeze out every possible ounce of conversion rate from a website.

It covers everything from your home page to your after sale.

From knocking off the low hanging fruit to scoring the big wins, every possible conversion tactic is covered in this checklist.

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What exactly does the 200+ point checklist include?

When you get my checklist, you’re not just getting a list of things to check, you’re getting every trick and tactic I’ve learned over the years which is going to help you:

Plus, this checklist is kept updated regularly with any new changes we find or resources to help you grow your conversions.

Last Updated June 4, 2024

Ready to tackle it yourself?

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Rather hire a seasoned pro?

Don’t want to spend your time messing around with this on your own?

Money loves speed, so the faster we can dig in to your site and identify problem areas for you, the faster we can help uncover all the sales that are leaking out of your business right now.

That means more sales, faster.

And that’s why we offer a fully done for you service for business owners who want the best and want it fast.

How does a Done For You audit work?

I’ll personally go through your entire website and online presence to validate it against my recommendations.

But it doesn’t stop there, not by a long shot.

Here’s everything you get with it…

This is meant to be a fully hands off experience for you so you can focus on running your business while I test and track your conversion rate for you to help it grow.

Ready to stop losing money?

...so what are you actually going to do?

You know that every minute your website is running with an under performing conversion rate you’re leaving piles of money on the table.

Higher Conversion Rate = More Sales

I want to help you squeeze every last possible sale out of your website so the only thing left for you to do now is decide which path you want to take…

Do It Yourself

Get access to my 200+ point checklist and follow it step by step to optimize your conversion rate by yourself

$67

Hire A Pro

Engage one on one with me to continually optimize your conversion rate for you over the course of 3 months

$3,700

It’s time to stop scrolling and make a decision.

It’s not just going to fix itself, so do you want to keep leaving money on the table, or is it time to claim what’s yours?

Well, you did it! You started your first website. You had it professionally built and even had some SEO done to it. The traffic is starting to show up, but where are the sales?

This seems to happen from time to time. People do everything right, they have a great product or service and they got the SEO done right and have traffic coming in. But, there aren’t any sales! This is called your conversion rate. The number of sales to the number of people that are coming to your website.

The conversion rate can be affected by many things. It could be something as simple as the colors but also the location of the buttons or how your site is set up, the flow of the site.

When this happens it can certainly be very frustrating. However, there are tools that we can use to track what your customers are clicking on and where they are pausing or getting stuck. This very valuable information can help determine if we need to move some buttons around or what exactly is going on.

Some tips for you to explore conversion problems on your own.

If you are selling products, be sure that you have all the pertinent information about the product in an easy to read manner. You need the size, the color options, and a very clear and nice picture of the product as well. Have some friends go in blindly and give their opinion. This isn’t something that would take a lot of time but it is real live help. Maybe nobody can figure out how to put something into the shopping cart. Or, when they do put together a shopping cart, they cannot find it to check out. These are very serious and real problems that we have seen on e-commerce websites.

Other small things you need to check is your shipping policy and return policy. Whatever they happen to be, be sure that you have it stated clearly and is easy to find. People want to know how long the shipping is going to take and how you are shipping. There are a lot of dropshipping websites out there that have longer than expected shipping times. For some, this is okay, however, for others this can be very frustrating, so be upfront and honest about this.

What about the various screen sizes?

Check your website on different devices and screen sizes. You want to be sure that it displays well on phones, computers, and tablets. Sometimes there is a glitch in the design and it takes a lot of scrolling to get to the actual product that you are selling on the smaller screens. This can be the cause a heavy bounce rate. Be sure that your website design isn’t getting in the way of selling your products and services.

Of course, you also want to have something that is easy to navigate and understand. Be sure that your menus are easy to find on all devices and are obvious.

If you have done all of this or simply don’t have the time to do it, we are here to help. We offer conversion rate optimization services that will analyze your site and optimize it for better conversions. This can be very critical to your ROI of marketing campaigns. Let us help you and take a look today.

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