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Imagine that you are on a family trip to a town you are not familiar with. You have been sightseeing all day and the family is hungry and starting to get a little cranky. You have some picky eaters and are looking for the right place to grab something to eat. You google “burger place in X Town” and start scrolling through your search results. You notice the images on one of the results shows a jukebox, which you know your kids would love. You click on it and are instantly taken to a virtual tour of the restaurant. As you keep exploring, you notice that one of the booths is shaped like an old time Corvette, which you also know you’re family would love. You are already loving the experience of this burger place and know it would make a great addition to your trip. And just like that, your lunch plans are decided.
Now this is a fictional story, of course, but it mirrors what happens every day online. According to Google, 75% of smartphone users have contacted a business they found on their phone. More users are searching on the go and you need to make sure your business stands out on a mobile phone.
Google Business View gives your business a huge opportunity to stand out in search results. First of all, it could help you rank higher on the results page. Some experts believe that Google Business View provides added content which could be a minor factor in search rankings. Additionally, it makes your listing look better. When you have Google Business View, it enhances your Google+ profile, calling more attention to it. Our brains notice images before they have time to read text so a bigger image of the inside of your business at the top of your places page gives you the opportunity to really stand out and catch the eye of a potential customer who is scrolling through results.
Your business also looks more credible and trusting when you have a Google Business View Tour. The option to “See Inside” is front and center on a mobile Google Places page, giving visitors a preview of what you have to offer. This is excellent for travelers and visitors and any new visitor who is unfamiliar with you or if you have a location that is not on a main road, has a hidden entrance or is out of the way.
According to Google, one in five searches is local, which means there are potential customer searching for you in your area and chances are, they could be searching on mobile looking for a business like yours right now. Don’t lose a potential customer by getting lost in a sea of search results! Stand out in search listings and increase traffic to your business with a Google Business View.
If you’re interested in Google Business View, please contact us to learn more.
