If you have been in business at all in the past 10 years, then you already know the importance of having a website. It’s nonnegotiable for any business. More than likely, your website is your introduction to your newest customer so it’s important that you get it right. But how do you create a great website experience so you are not wasting your time or money? When the internet first hit its boom in the 1990s, most companies could get away with a standard one-page, no frills website and they would be fine. But these, with so much competition in business and on the internet, how do you know what makes a successful website?
You ask the experts and lucky for you, we have an answer.
What makes a website incredible boils down to two different areas: beautiful design and functionality.
Let’s talk about functionality first. Your website needs to work, of course. But it needs to work well and it needs to make sense to a user. If they look for something, whether it is a phone number, a menu or an FAQ page, they should be able to find it quickly. It’s that simple. Your number one priority is to make it easy for people to find what they are looking for. But functionality is getting more sophisticated with videos, slideshows, animations and more. If you really want to stand out and make a great website experience, think about adding these into your website. Just make sure they work properly!
The second important component of your website is design. Your website needs to be beautiful. It needs to look cool and enticing to any visitor so that they stay to have a look around. There is too much competition out there to have an ugly website. It might seem minor and many people will argue that how a website looks is not as important to what it does and what it says but the internet is a very visual place. There are many gorgeous sites out there and yours needs to be one of them.
The trick of building a website, of course, is managing to find the fine line between functionality and design. If you have an ugly website, no one will stay long enough to see how functional it is. If you have a beautiful website that does not work, no one will stay long enough to absorb any information about your business. You have to blend both sides to create an incredible website experience.
Building a beautiful and functional website is harder than it looks but at J. Louis, we are experts in website design and website building. We can take care of both ends of the spectrum to give you a beautifully working website that is sure to impress your visitors! Check out some of the websites we’ve created here.
