May 25, 2016 · Marketing

360 Degree Videos and Photos Coming to Facebook

Facebook announced it is enabling the ability to post and view 360 degree photos to its Newsfeed. Facebook announced last September that they would enable 360 degree videos and just debuted their firs

May 18, 2016 · Uncategorized

Google Launches New Mobile Friendly Testing Tool

Google continued its effort to make websites more mobile friendly with a new mobile friendly testing tool that it debuted this week. The tool is available for all users in the Google Search Console. I

May 11, 2016 · Marketing

Facebook Enhances Retargeting Capabilities

Two years ago, Facebook began to allow brands and businesses to retarget people who had visited their websites and mobile apps. Facebook just announced added features to their retargeting tools that w

Apr 27, 2016 · Marketing

How To Rank In Local Search

Local SEO is always a little bit of a mystery. Google has always had its own rules and signals for local search and it can be confusing to know what to focus on or why it’s even important to rank in l

Apr 20, 2016 · Marketing

The Future of Video: 360 Degree Videos

Last March YouTube launched prerecorded 360 degree videos which allow viewers to scroll and have a full field of view rather than the usual stationary 16:9 look. Now Google is allowing the ability to

Apr 13, 2016 · Marketing

Will Facebook Messenger Become The Only App You Use

At its annual developers conference this week, Facebook announced the Bots for Messenger project, which has been hinted about for months. Developers will be able to create bots that will automatically

Apr 7, 2016 · Marketing

Apple Pay Expanding To Mobile Websites

Apple Pay, Apple’s payment service that allows shoppers to complete a purchase on mobile apps with their fingerprint instead of their credit card details is expanding from only being available in apps

Mar 30, 2016 · Marketing

Top Tips for Filming Great Videos on Your iPhone

The strength of video, particularly in the social media space, continues to grow. While Facebook has continued to point out that they are prioritizing video with their roll out of Facebook Live and vi

Mar 16, 2016 · Marketing

How To Rank Higher in Search Results With Great Content

Google has made it no secret that in order to rank higher in search results, you have to provide great content. But many businesses struggle with creating content or even understanding what great cont

Mar 9, 2016 · Marketing

What You Need To Know About Facebook Instant Articles

Facebook is constantly evolving as it tries to remain the biggest social media platform on the Internet. In early 2015, Facebook rolled out a new service to help boost it’s dominance and enable it to

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