Insights & Strategy
Marketing tips, SEO strategies, and growth insights for parent-led businesses.
Last April, the so-called “Mobilegeddon” hit the search world. Google made algorithm changes so that websites that were mobile friendly ranked higher in search results than websites that were not mobi
Local SEO is always a little bit of a mystery. Google has always had its own rules and signals for local search and it can be confusing to know what to focus on or why it’s even important to rank in l
Last March YouTube launched prerecorded 360 degree videos which allow viewers to scroll and have a full field of view rather than the usual stationary 16:9 look. Now Google is allowing the ability to
At its annual developers conference this week, Facebook announced the Bots for Messenger project, which has been hinted about for months. Developers will be able to create bots that will automatically
Apple Pay, Apple’s payment service that allows shoppers to complete a purchase on mobile apps with their fingerprint instead of their credit card details is expanding from only being available in apps
The strength of video, particularly in the social media space, continues to grow. While Facebook has continued to point out that they are prioritizing video with their roll out of Facebook Live and vi
Live streaming has hit the marketing world full force and the experts are predicting that it will only increase in its popularity and its marketing power. You might be wondering what is live streaming
Google has made it no secret that in order to rank higher in search results, you have to provide great content. But many businesses struggle with creating content or even understanding what great cont
Facebook is constantly evolving as it tries to remain the biggest social media platform on the Internet. In early 2015, Facebook rolled out a new service to help boost it’s dominance and enable it to
Your homepage is the store front of your online business. You want it to be enticing for people to open up the door and come in to get to know you but you don’t want to overwhelm them. Great web desig
Good branding is essential for business success. No longer can we just open up a store or put up a website and attract consumers. Every business must have a brand, a familiar, consistent feel that wil
The digital world can be a difficult place to get noticed. Many small and local businesses, start-ups, bloggers and entrepreneurs create their beautiful website and then expect the clients to come rol
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