Insights & Strategy
Marketing tips, SEO strategies, and growth insights for parent-led businesses.
Do you sometimes feel like you’re the only one that appreciates the posts that you create? With Facebook tightening its algorithms, marketers are now required to think of more creative means of engagi
Running a social media contest is the best way to engage, grow your community and more importantly, reward your awesome members for being part of your business’ Facebook page. If you have leftover inv
Small businesses can’t ignore the marketing potential of Facebook. With millions of active users, it has become one of the most efficient marketing platforms that generate sales leads when used correc
While social media makes it easy for small businesses to market themselves, it also means investing at least 2-4 hours a week to create relevant content for your corporate social media pages. It may s
Time is the most crucial factor in running a business (as with life) because there’s simply not enough of it. Thankfully, technology has allowed us to be more productive and efficient the quickest way
June 2, 2014 – J. Louis Technology officially concluded the May run of its Designing for a Difference Advocacy, in which the digital agency built a website for Butternuts Valley Golf and Recreation. T
With the limitation of 140 characters, it’s not surprising why a lot of business owners do not see twitter as an effective platform for marketing. However, not being on it means missing out on communi
There are no strict rules on how businesses should run their social media pages. However, applying the 80/20 conversation ratio is the best strategy to ensure that you will be able to generate meaning
In a tight economy, the first thing that business owners usually do is cut the marketing budget. However, your business can’t operate without marketing as you lose out on creating potential leads and
Search Engine Optimization has (SEO) become a crucial marketing strategy for small businesses. Whether you run a restaurant, a bakery, or an auto shop, it’s essential for your business to be listed on
Everyone knows that in this day and age, content is the name of the game in marketing. Everything revolves around engagement. It’s all about networking and building personal relationships with your co
Did you know that Youtube is the 2nd biggest search engine in the world? In this quick-fix world where everyone wants everything now, it’s easy to understand why people would rather watch a 2-minute c
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