Social media is a key tool for businesses to connect with their audience, grow their online presence and increase web traffic. But it can be time consuming and when you are running a business, you don’t always have the time to dedicate to social media management. Luckily, automation has come a long way over the past few years and makes it very easy for businesses to manage your social media easily and efficiently. Here are the top ways to get started automating your social media.
First, look into social media automation. There are so many options for automation software including Hootsuite, Buffer, SproutSocial, HubSpot, and many others. These tools allow you to plan your posts in advance and schedule them to post later on. They also monitor your brand mentions or follower interactions. This way you can create a dedicated time to plan and write all of your content or posts and then schedule them to go out and you don’t have to be constantly checking in.
The second way to automate social media and save time is to curate other and repurpose your own content. Curating other people’s content allows you to find relevant content, connect with other content creators and have a constant stream of content that your followers will enjoy. Repurposing your content will also save your time. Some of your content, such as past blogs or older photos can be repurposed and posted over again, as long as it is still relevant!
The third way you can automate your social media is to sync your blog content with your social media channels. This is just another way you can make it easy to share your blogs and spread your content. WordPress offers many different plugins that allow you to add social share buttons to your blog or will automatically post on your social media channels when you post a new blog. This way others can share your content on their networks, increasing your reach and your audience, without you having to do any extra work.
The last way to automate your social media and save you time is to hire a company to assist you. If you’re interested in finding a dedicated social media manager, drop us a line and we can discuss how we can assist you!
