Do you sometimes feel like you’re the only one that appreciates the posts that you create? With Facebook tightening its algorithms, marketers are now required to think of more creative means of engaging their communities. If you’re the business owner AND the social media marketer, well, we know how frustrating this must be. To help you out, we’ve created a list of tried and tested social media hacks that you can implement to improve engagement on your business pages.
1. Be a thought leader – Knowing what’s new within the industry that your brand/business operates in is essential. If you share content that is current and relevant to your niche and most importantly your customer, you’ll give your audience reason to read your posts on social media and from there, visit your website.
For instance, if you’re running an online dress shop, be sure to be updated with the latest trends and share items from your collection that is in line with the said trends–this positions you and your business as a thought leader in the industry that’s updated on what’s hot in the fashion world.
2. Great visuals, great impact – Social media is a highly visual world and if you’re able to provide beautiful visuals (infographics, images, videos), chances are, you’re more likely to receive better engagement.
These media types are generating excellent engagement numbers for businesses that have made employing visual media in a creative manner a standard practice. Creative calls to action used with such media help in bridging the gap between entertainment, information, and lead generation.
3. Growing your community – Gaining followers, friends and subscribers is essential to running a successful social media campaign. Email your network, run paid ads, promote within blogs and offer coupons, discounts and contests—these are all tried and tested techniques in acquiring followers.
A fairly basic but often overlooked hack to attract more subscribers for your Facebook page is to immediately direct message the link to new followers on Twitter. Similar creative, cross-promoting techniques should be implemented on all social media platforms to capture the interest of members of your audience when you’re already on their radar.
4. Thank your followers –Use Facebook and Twitter to thank your customers by name. Everyone loves getting social media attention in the form of @ mentions on Twitter and getting tagged in posts on Facebook. By using the public platform that is social media to engage your customers in a positive way, you show all of your other friends and followers that you care about your customers.
5. Implement Social Sign In –When any part of your website is for members-only, allowing visitors to sign up and log in with social sign in is appreciated by your members (that’s one less password to remember) and often makes it more likely that they WILL log in. It also allows users to very easily share their activity and the content on your site with their social connections, leading to more fans, followers, likes and sales.
Have you implemented any of these social media hacks? Have they worked for you? Do you have other strategies? We’d like to hear from you!
