Step-by-Step Guide: How to Add Users to Your Meta Ad Account

How to add people to your ad account in Meta Ads Manager

Building successful Facebook advertising campaigns often requires the combined expertise of a team. Whether you’re a small business owner working with a virtual assistant or a large agency managing multiple clients, ensuring everyone has the right access is crucial for optimized workflows and campaign effectiveness.

This is where Meta Ads Manager’s user roles come into play. By strategically assigning different roles to team members, you can grant granular permissions without compromising account security. This allows everyone to contribute their best work while staying within their defined scope.

Understanding Meta Ads Manager Roles:

Meta Ads Manager provides three primary user roles, each with distinct permissions:

Admin: The ultimate authority, admins have full control over all ad accounts, campaigns, and ad sets within the account. They can create, edit, and delete anything, manage user roles, and access billing settings.

Advertiser: Designed for campaign management, advertisers can create, edit, and delete campaigns and ad sets. They can also access and analyze campaign data, optimize performance, and manage budgets. However, they cannot manage user roles or billing settings.

Analyst: Ideal for data-driven insights, analysts can view and analyze all campaign data but cannot make changes to campaigns or ad sets. They can create reports, identify trends, and provide valuable insights to inform campaign decisions.

How to add people to your Meta Ads Manager account

  1. Navigate to your Meta Ads Manager settings. Click on the gear icon in the top right corner and select “Settings.”
  2. Head to the “People” section. This is where you’ll manage all user access within your account.
  3. Click “Add people.” Enter the email address of the person you want to add and select the appropriate role from the dropdown menu.
  4. Click on “Add.”

The person you added will receive an email notification with instructions on how to create a Meta account or log in to their existing account. Once they have logged in, they will have access to the account based on the role you assigned them.

Choosing the Right Roles:

Carefully consider the specific tasks and responsibilities of each team member when assigning roles. Here are some key points to remember:

  • Start with the least amount of access needed. Grant only the permissions necessary for each member to fulfill their tasks effectively.
  • Review and update roles regularly. As responsibilities change, adjust roles to ensure continued alignment and security.
  • Leverage different roles for varying needs. Utilize admins for overall management, advertisers for campaign execution, and analysts for data-driven insights.


By following these tips, you can ensure that your team members have the access they need to be successful without compromising the security of your Meta Ads Manager account.

Additional Tips for Effective Collaboration:

Communicate clearly with your team. Define everyone’s roles and responsibilities clearly to avoid confusion or conflicts.

Establish shared goals and expectations. Align your team on campaign objectives and key performance indicators (KPIs) for focused collaboration.

Utilize communication tools. Leverage internal communication platforms or project management tools to facilitate seamless collaboration and information sharing.

Track progress and analyze performance. Regularly monitor campaign performance and adjust strategies as needed.

Effective user roles empower your team, streamline workflows, and ultimately fuel successful advertising campaigns. By strategically assigning roles and fostering collaboration, you can leverage the expertise of your team while maintaining robust account security.

Now that you know how to add people to your Meta Ads Manager account and assign them the appropriate roles, you can start building a team of experts to help you manage your advertising campaigns.

If you’re on the lookout for a bit of guidance or a hands-on approach to elevate your campaigns, we’re here for you. HeartCore Growth brings a compassionate and skilled team dedicated to nurturing your marketing to its fullest potential. Let’s connect and take your advertising to new heights, together.

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