The Growing Role of Advertising on Social Media
This past week, Instagram and Pinterest made announcements that they were increasing their ad offerings with stronger call to actions and buy now buttons. Instagram is expanding their call to actions to include shop now, download an app or signing up for a service. They are also introducing larger demographic targeting. Pinterest is adding a buy […]
How To Use Messaging Apps For Marketing
There is a growing list of messaging apps and messaging options available for brands including Snapchat, WhatsApp, Viber and Kik. These apps are extremely popular with consumers and their users are extremely active in these apps. Brands are jumping on board to reach their fans and it’s not too late for you to start using […]
Social Media Hacks To Improve Community Engagement
Do you sometimes feel like you’re the only one that appreciates the posts that you create? With Facebook tightening its algorithms, marketers are now required to think of more creative means of engaging their communities. If you’re the business owner AND the social media marketer, well, we know how frustrating this must be. To help […]
Facebook for Small Businesses
Small businesses can’t ignore the marketing potential of Facebook. With millions of active users, it has become one of the most efficient marketing platforms that generate sales leads when used correctly. With that in mind, we’ve developed Facebook marketing tips for small businesses. These tactics are effective, easy to implement and most importantly, very affordable. […]
Social Media Time Saving Tips For The Busy Business Owner
While social media makes it easy for small businesses to market themselves, it also means investing at least 2-4 hours a week to create relevant content for your corporate social media pages. It may sound like a small task but, the reality is, you really don’t have enough time to do that on top of […]
Twitter For Small Businesses
With the limitation of 140 characters, it’s not surprising why a lot of business owners do not see twitter as an effective platform for marketing. However, not being on it means missing out on communicating with millions of potential customers. Twitter, after all, is the fastest-growing, most talked about social media site. So, how can […]
Less Is More: The 80/20 Rule Of Social Media Engagement
There are no strict rules on how businesses should run their social media pages. However, applying the 80/20 conversation ratio is the best strategy to ensure that you will be able to generate meaningful engagement with your social media communities. To simply explain, brands should dedicate only 20% of their social media content on topics […]
Youtube Marketing for Small Business
Did you know that Youtube is the 2nd biggest search engine in the world? In this quick-fix world where everyone wants everything now, it’s easy to understand why people would rather watch a 2-minute clip rather than read a 2-paged article about anything. While majority of Youtube consumers are on the site for entertainment, a […]
