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The digital world can be a difficult place to get noticed. Many small and local businesses, start-ups, bloggers and entrepreneurs create their beautiful website and then expect the clients to come rolling in immediately. But that doesn’t happen. Sometimes you need to attract people to your website or online presence by offering more than a sales pitch. The internet is a crowded place but one way to stand out is to provide consistent, valuable and interesting content geared toward your audience. Otherwise known as content marketing. The ultimate goal of content marketing is to entice a customer to do business or purchase from your company but it’s not straight sales pitches or offers.
Content marketing is included in a wide range of marketing tactics such as email marketing, blogging, social media marketing and video marketing. It is the art of communicating with your customers without directly selling to them.
Content marketing is important because it helps establish your brand and the voice of your brand. Brand awareness takes time and effort but it is worth working on as brand awareness will help keep you in your business. Consumers buy from people they know, like and trust and by being visible as a consistent contributor to the conversation strengthens the know, like and trust factor. People want to trust your business but until they know you, see you consistently and understand how you can help them (instead of just sell to them), they won’t be able to trust you. So more content = more trust.
Content marketing also helps you rank in Google. Google has made it clear that they like fresh content on their blogs so the more quality content you create, the higher you will rank in Google and attract new visitors to your blog or website.
Content marketing also strengths brand loyalty, growing your audience and nurturing your customers to purchase. If your customers become accustomed to receiving excellent, informative and interesting content from you and your business, they will be more likely to purchase from you or be open to hearing about sales, specials and new products.
There’s a reason they call content king in the digital world. Content is king and if you haven’t jumped on board or stayed consistent, there is no better time to ramp up your content marketing efforts!
