Intro to Live Video Streaming Apps

  This past March at SXSW Festival, the live streaming app Meerkat debuted to much excitement. A few weeks later, Twitter debuted Periscope, a similar app. In the months since then, both Meerkat and Periscope have continued their momentum and become the new, trendy tool for brands and marketers. There’s always an initial excitement when […]

How To Use Facebook Place Tips For Your Business

Earlier this year, Facebook launched Place Tips to tap into the physical and local market for SMBs. They have an initial trial run but as of this week is expanding nationwide. Place Tips are notifications that appear on the top of a users Facebook news feed when they are in or near a location. Facebook […]

The Growing Role of Advertising on Social Media

This past week, Instagram and Pinterest made announcements that they were increasing their ad offerings with stronger call to actions and buy now buttons. Instagram is expanding their call to actions to include shop now, download an app or signing up for a service. They are also introducing larger demographic targeting. Pinterest is adding a buy […]

3 Rules to Remember in Social Media Marketing

It’s no secret that social media is an important part of digital marketing. There are millions of social media users all over the world and many businesses have found social media marketing to be a key to their success. There is a lot to say on the subject of social media but today we’re focusing […]

Your Intro Guide to Setting Up Your First Facebook Ad Campaign

This week Facebook announced they have reached two million advertisers. Facebook has been making bigger push toward improving their advertising and marketing tools for businesses in 2015. They relaunched their marketing partner site, launched an ads manager app for iOS and recently released product ads. Clearly Facebook is hoping to grow its advertisers base with […]

Getting Started with Online Video

  Online video is one of the hottest trends in digital marketing right now and the statistics indicate that it will continue to grow over the next few years. Right now, YouTube receives more than one billion unique visitors every month and according to Cisco, video will account for 69% of all consumer internet traffic […]

5 Facebook Contests That You Can Run In 5 Minutes

Running a social media contest is the best way to engage, grow your community and more importantly, reward your awesome members for being part of your business’ Facebook page. If you have leftover inventory from last season, why not throw them in as prizes for a Facebook contest? While there are many ways to run […]

Social Media Time Saving Tips For The Busy Business Owner

While social media makes it easy for small businesses to market themselves, it also means investing at least 2-4 hours a week to create relevant content for your corporate social media pages. It may sound like a small task but, the reality is, you really don’t have enough time to do that on top of […]